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Welcome to the Not In Our State Summit 2015 at the University of Montana in beautiful Missoula, Montana. 
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Tuesday, November 10 • 2:50pm - 4:00pm
How to Develop a Comprehensive Community Campaign to End Sexual Violence

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Session description: Interested in starting a community campaign, but not sure how to start? Members of Make Your Move! Advisory Council will give a behind-the-scenes look at how Missoula’s comprehensive community campaign to end sexual violence was developed. Make Your Move! | End Sexual Violence is an innovative campaign to engage men and women as “bystanders,” working as allies to prevent sexual violence in the greater Missoula area. This multi-faceted, interagency approach will create long-term, positive change in targeted communities by changing the beliefs and behaviors that support sexual violence, thus creating a safer and healthier community. The campaign was founded in 2012 and is currently coordinated by a coalition of members that include Missoula City-County Relationship Violence Services, YWCA Missoula, and representatives from the University of Montana, including the Campus Assault Prevention Coordinator, the Student Advocacy Resource Center (SARC), and Curry Health Center Wellness.

The campaign has three main components:

  • Advertising:
    • Posters in bathroom stalls
    • Newspaper advertisements
    • 30 second movie theater advertisement
    • Online advertisements on MissoulaEvents.net and Facebook
    • Bookmarks distributed to local bookstores to be included in sales of “Missoula” by Jon Krakauer
  • Community member participation:
    • Taking photos of community members holding signs with their best move to end sexual violence
    • Use of a Facebook page (http://www.facebook.com/MakeYourMoveMissoula) to engage community members in discussion about sexual violence
  • Community trainings:
    • Workshops for university students and community members
    • Workshops for bar staff on how to protect their patrons from sexual violence
    • “Bar blasts” utilizing volunteers to educate bar patrons and engage them in the photo campaign
    • Interactive theater workshop model being developed in Fall 2015

 Make Your Move’s poster campaign has been replicated by 14 communities around the world and has been featured on Upworthy and Jezebel. 

Learning outcomes:

Participants will learn strategies for creating and launching an effective community campaign, including:

  • Partnering between universities and community organizations
  • How to engage stakeholders and leverage resources
  • How to collaborate to eliminate duplication and increase efficiency
  • Where to cut corners and where to bring in professionals
  • Principles of effective social marketing and prevention strategies


Leah Fitch, Outreach Coordinator at Missoula Forum for Children and Youth, and Kelly McGuire, Missoula Healthy Relations

Leah Fitch, Outreach Coordinator at Missoula Forum for Children and Youth, and Kelly McGuire, Missoula Healthy Relationship Project Coordinator

Tuesday November 10, 2015 2:50pm - 4:00pm
UC 332

Attendees (3)